Makeup primer: for a flawless complexion

Prepared skin is the secret to successful, long‑lasting makeup. A makeup primer acts as a protective shield between your epidermis and cosmetics while creating a smooth, even surface that optimizes foundation application and wear.
This preparatory step offers multiple benefits: it refines skin texture, softens the look of pores, prolongs makeup longevity, and protects skin from external aggressors. Depending on the formula, it can also provide added hydration, mattifying control, or complexion‑brightening radiance.
Discover how to choose and use the primer that’s right for your needs to enhance your natural beauty and keep your complexion impeccable all day long.
Discover Rivoli Genève’s makeup primer
What is a primer for?
Your makeup routine deserves optimal preparation to reveal its full potential. Today’s primers blend technology and care to create a true protective barrier on the skin.
Enriched with high‑performance actives, new‑generation formulas regulate sebum in oily skin, while hydrating properties maintain comfort in dry skin. Applied after your moisturizer's, the primer instantly transforms the skin’s surface into a perfectly smooth canvas.
To achieve a perfected finish and better wear , primer acts like a soft‑focus veil that blurs irregularities and minimizes the appearance of enlarged pores. Its adaptive texture fuses with the skin to strike the ideal balance between matte and glow, ensuring a fresh , natural look all day.
The different types of primers for each skin
Dry skin thrives on a primer enriched with hyaluronic acid and glycerin for deep, lasting hydration. A creamy texture forms a nourishing shield and prevents tightness.
Combination to oily skin needs an oil‑free, mattifying primer that controls excess sebum throughout the day. A setting spray applied at the end of makeup further prolongs the matte effect.
Sensitive skin regains comfort and protection with fragrance‑free soothing primers. Anti‑redness actives create an ideal protective barrier.
Mature skin lights up with a line‑smoothing primer enriched with peptides that visibly fill fine lines and revive the skin’s natural glow.
How to apply your primer like a pro?
Precise prep
Cleanse your face and apply your moisturizer. Allow it to absorb for a few minutes. Warm a small amount of primer between your fingers to make it more malleable.
Expert motion
Start at the center of the face. Dot lightly on the forehead, nose, and chin. Gently blend outward with upward circular motions. For a natural finish, avoid applying too close to the eyes.
Pro finishing touches
Tap gently with your fingers to help the product settle. You can also use a flat brush for a professional result. Wait one minute before applying foundation to allow the primer to create its smoothing effect.
Le Privilège Base Traitante: Swiss excellence — a 4‑in‑1 multifunction care for all women
Our primer does more than smooth the complexion and prolong makeup wear — it also acts as true care.
Thanks to a synergy of hydrating actives, including hyaluronic acid, Rivoli’s Base Traitante instantly smooths and plumps the skin for flawless makeup hold all day long.
Its formula, enriched with meadow‑sweet and Orbignya Oleifera (babassu) plant oils, nourishes skin without clogging pores, while a powerful antioxidant helps prevent visible signs of photoaging.
Subtly tinted, this base evens out the complexion, blurs imperfections, and provides an immediate healthy‑glow effect while adapting to all skin tones.
At its core, ASPRivoli® technology revolutionizes the care‑plus‑makeup approach. Clinical tests show a significant 13% reduction in skin redness after only 7 days of use.
The results speak for themselves: 90% of users report a more even complexion and 85% see fewer visible imperfections. A Swiss cosmetic achievement that combines performance and naturalness.

All about primers
Apply a primer to freshly cleansed and moisturized skin. Wait 2–3 minutes after your cream so it fully absorbs.
If you apply a sunscreen, apply your primer afterwards giving it time to create its protective effect before daily exposure.
Absolutely. A primer can be worn alone for a naturally radiant, healthy‑looking effect. New‑generation tinted formulas subtly even out tone without a mask effect while lending a velvety finish.
Not always — they play distinct yet complementary roles. Moisturizer nourishes and protects the skin in depth, reinforcing the natural barrier and maintaining optimal hydration levels thanks to actives like hyaluronic acid. Primer, on the other hand, prepares the surface by creating a smoothing interface that optimizes cosmetic adherence.
Together they deliver long‑term skin health and a perfected finish with better makeup hold.
Le Privilège Base Traitante by RIVOLI, enriched with ASPRivoli® precursors, offers a complete solution. This universal makeup base acts as day care thanks to its patented technology that stimulates the skin’s natural hyaluronic acid production. It also helps prevent photoaging by activating the skin’s natural defense mechanisms against UV. Its adaptive action aligns with the specific needs of mature skin for an instantly smoother, more even complexion.
How to apply it:
- Apply to freshly cleansed skin, alone or after your day care.
- Use a small amount with fingertips, brush, or makeup sponge.
- Spread evenly over the face with upward motions.
- Focus on marked areas such as the eye contour and nasolabial folds.
- Allow it to settle briefly before applying foundation.
A primer typically keeps for 12 months after opening (check the PAO symbol). Store away from heat and light. Packaged in an airless glass bottle, our formula is better protected from air and contamination, preserving stability and efficacy. Keep away from heat and light for optimal storage.
Primer, base, and foundation are three distinct steps in a complexion routine. Primer is an invisible preparatory base that smooths the skin, blurs pores, and optimizes makeup hold without adding coverage. A makeup base— often subtly tinted — combines care and light correction: it hydrates, illuminates, and subtly evens the complexion while preparing the skin. Foundation is the coverage step designed to correct tone, camouflage imperfections, and unify color.
